Hello, I’m Trudy. For 30 years I’ve helped places and leaders understand what makes them worth knowing, and tell that story well.
We arrive somewhere and something in us slows down. We notice the light, the quiet, the way people speak to one another, and we leave seeing things a little differently.
That rarely happens by accident.
Someone has paid attention to what the place already holds: its landscape, its history, its people.
My work is helping organisations understand what their place can mean to people, and shaping the story and experience so visitors feel it for themselves. Those are the places people return to.
I work at the intersection of place, experience and narrative.
My background spans Creative Directorship, brand, strategy, communications, marketing across travel, tourism, wellbeing, the arts and culture.
Over three decades, I’ve partnered with brands, cultural destinations and leaders to shape experiences that create both human impact and commercial strength.
The question that underpins my work is simple:
What becomes possible when place is designed with intention?
The answer sits in alignment:
between purpose and performance,
environment and identity,
story and system.
Most of what I do falls into a few areas:
Destination and tourism marketing: building awareness and demand, from regional destinations to remote islands
Brand and storytelling: finding the true story of a place or organisation and telling it well
Communications, PR and social media: putting the right story in front of the right people
Visitor experience and wellbeing: shaping how a place feels, from the first search to the drive home
Travel trade and partnerships: working with the domestic and international trade to bring visitors in
Leadership communications: helping leaders say clearly what they stand for
A selection of projects where place, narrative and experience come together to create meaningful engagement.
Thinking on place, experience and transformation: and where this work is heading.
How destinations move from promotion to participation.
How destinations move from promotion to participation.
How destinations move from promotion to participation.
