Anna Walker

Build more diversity, grow the profile of a Sports Diversity & Inclusion Specialist

Strategist & designer of audience-centric sports programs, Anna is the founder of From Now On. Her work focuses on creating inclusive, diverse sporting initiatives that drive social impact across national and international communities.

Project Brief

Building visibility for a purpose-led leader

Our brief was to create online visibility for Anna Walker by distilling her personal brand and strengthening her storytelling to grow her consultancy, From Now On.

The focus was to clarify her positioning so she could attract more consultancy projects, expand her portfolio, and build on her work across initiatives such as Levelling the Deck, SWIM Jobs Victoria and The Abilities Program.

At its core, this work needed to reflect Anna’s long-standing commitment to driving social change through sport – creating greater diversity, inclusion and opportunity for under-represented communities.

What We Did

Strategy, story and system

We distilled Anna’s Personal Brand Value Proposition and developed a clear, cohesive narrative that connected her professional achievements with her lifelong passion for sport and social impact.

This included:

Personal brand strategy and positioning
Visual identity design (logo, colour palette and mood board)
Website and digital presence direction
LinkedIn strategy with sample content
Future-focused leadership speaking topics

We translated her expertise into audience-centric, Google-optimised content, creating a platform for visibility, credibility and growth. The result was a brand that not only reflects her work – but actively supports it.

The Result

A brand that builds momentum

The outcome was a clear, coherent and consistent brand, underpinned by stronger visual storytelling and strategic messaging.

This has led to:

Anna continues to lead innovative diversity and inclusion initiatives, including work with leading organisations such as the Levelling the Deck program for SWIM Coaches & Teachers Association Australia.

Trudy and her team offer a wealth of knowledge and experience and have delivered us a superb awareness campaign designed to create a more inclusive community. Ever so grateful for their skills and creative touches.