Dr Sarah Jane Kelly OAM

Positioning that builds authority. Clarity across every channel

One cohesive brand platform to support leadership, consultancy and growth.

Honorary Professor & Honorary Associate Professor

Non-Executive Director, Consultant, Speaker

An internationally recognised leader across sports entrepreneurship, law and education, Sarah Jane brings deep expertise across governance, consultancy and academia, with a focus on innovation and social impact in sport.

Project Brief

Defining an authoritative voice

The brief was to develop a Personal Brand Map for Dr Sarah Jane Kelly OAM, with strategic and stylistic recommendations across all channels to support her profile building.

The work focused on positioning her as an authoritative and accomplished leader across sports entrepreneurship, consultancy and education – while defining a tone of voice and visual expression that felt both credible and distinctly her own.

What We Did

Strategy, presence and precision

We developed a comprehensive personal brand strategy that clarified Sarah Jane’s positioning, messaging and audience focus.

This included:

We created an audience-centric, Google-optimised content and social strategy designed to amplify her key messages and establish a consistent, professional presence across channels.

The photography direction was designed to balance authority with approachability – ensuring her visual identity aligned with her leadership role and consultancy ambitions.

The Result

A platform for leadership and growth

The result is a clear and cohesive Personal Brand Map that supports Sarah Jane’s continued growth across consultancy, academia and leadership.

This work provides:

You have done a great job… I think that the personal branding is great, and really helps to set everything up well.