Jeremy & Jones, Independent luxury hotel operators
In luxury, reputation is the brand. Built long before a hotel opens its doors.
Jeremy & Jones are developers and operators of independent luxury hotels, working at the intersection of design, place and experience. Their approach is grounded in creating distinctive destinations that carry both commercial strength and enduring brand equity.
Project Brief
To launch a new premium consultancy by establishing the leadership profiles of its founders. The brief required distilling two interlinked personal brands into a clear, differentiated market position and activating a communications strategy to drive visibility, credibility and referral.
What We Did
Personal Brand, Social, SEO, EDM
We defined a dual-founder positioning strategy, articulating a clear value proposition for a referral-led market. This was activated through Google-optimised content, a refined social presence and an elevated EDM strategy – designed to build authority, visibility and consistent inbound enquiry.
The Result
A strong market entry built on leadership credibility. Jeremy & Jones established a clear, differentiated presence, with aligned brand, content and communications supporting a growing pipeline of high-value referrals – prior to the launch of their first hotel.
