Karen Freedman
Shaping an executive voice of authority: aligning identity, leadership and market presence.
Founder & Director, StartAnew
Karen Freedman is an executive coach and founder of StartAnew, supporting leaders through transformation, reinvention and leadership development. Her work bridges personal insight with professional clarity, guiding executives through complex change in an integrated coaching and psychotherapy format.
Project Brief
Partnered to define and elevate Karen’s Personal Brand, aligning her extensive experience with a clear and compelling market position. The brief focused on articulating her unique value, strengthening her visibility with executive and C-suite audiences, and building a cohesive brand across digital, content and presence.
What We Did
Led the development of Karen’s Personal Brand, defining her positioning, messaging and brand architecture. This included visual identity design, wardrobe styling and photography direction, alongside a new website, LinkedIn strategy and a thought leadership framework to support authority, visibility and engagement.
The Result
Established a unified personal and business brand, creating a strong foundation for lead generation and executive engagement.
A high-performing website and consistent thought leadership (20+ articles) strengthened authority and visibility, supporting growth to an engaged LinkedIn audience – positioned for long-term relevance at an executive level, with sustained professional impact.
