Levelling the Deck
Inclusion initiative, swimming
Everyone deserves to swim. Inclusion begins with the water.
Levelling the Deck is a national inclusion initiative by Swim Coaches & Teachers Australia, designed to create safer, more welcoming swimming environments for people of all backgrounds, identities and abilities.
Project Brief
To establish the strategic and creative foundations for a national inclusion campaign. The work needed to support behaviour change across the swimming community – creating a more welcoming, inclusive environment through clear messaging, education and accessible digital platforms.
What We Did
Strategy, Research, Design, Social, Website
We developed a multi-audience messaging framework shaped through stakeholder consultation, ensuring relevance across clubs, coaches and communities. This was translated into a new brand identity, social strategy and content system, alongside the design and build of an accessible, user-focused website.
The Result
A clear and compelling campaign platform that shifts the narrative from policy to people. Community voices became central to the storytelling, supporting education and engagement across the sector. The result is a more visible, accessible pathway toward inclusion within Australian swimming.
